Everybody knows this proverb since their early ages. Undoubtedly it hides a lot of truth. What is the relation between this proverb and our contacts with beauty salons’ customers?
Each of us dealing with other people sooner or later will be evaluated. Usually our decision whether we like somebody or not depends on this judgement. Some people can decide that somebody is nice only after a short chat. This is what we called: first impression.
We are perfectly aware of how important this first impression is and that is why we do care about our appearance when we’re heading to a job interview and we try to win trust of a future employer. Each situation demands proper preparations. Assuming that a meeting or providing customer service in a beauty salons is that sort of situations when we need to create positive impression with our appearance and behaviour.
It is said that our tastes are not under discussion, still there exist some principles of good taste concerning the appearance of a person as well as in his surrounding. General principle to follow is: more than enough is too much. So let’s have a close look at ourselves. Surely there is something that can be changed. Even in make-up if we emphasize eyes, we should give up intensive lips and the other way around. Lips defined with a thick lip pencil in the same shade as a lipstick aren’t fashionable at all and make us look funny. With garment it is the same. We need to think over what we want to communicate with our outfit, whether our aim is to shock or amaze. What signals do we want to send by combining a few designer’s clothes at a time – Sunglasses by CC, D&G blouse, trousers from V and a handbag by LV? Each of these designers represent a different style and things by them shouldn’t be put together just because “I have”. It is not in taste. It’s worthwhile to study styles of different designers and create an overall image if we identify with some of them. One good designer’s thing is enough to reach that goal.
Not to mention situations when excessive presentation of designer’s labels may bring customers to the conclusion that if she has so many expensive and luxurious things, prices for her services (acrylic nails or balejage) must cost an arm and a leg, too. Still we are safe as long as our designer’s clothes are original. However if they are from a local market, we may get in trouble.
Assuming that we don’t want to turn our place of work into a catwalk, uniforms seem to be a very good solution. They are very popular abroad and luckily they are becoming more and more popular in Poland, too. We can find examples in popular chain stores, f.ex. Perfumeries. One of them dressed its employees black. No matter whether you like this colour or not, one is sure – everybody looks neat and smart and catches the eye of customers who don’t have a problem to recognize z shop assistant. Company uniforms have much more advantages. Employees don’t wear out their private clothes which can be damaged accidentally while dealing with some products. Moreover a company uniform can be a ‘living advertisement’ when it is marked with company’s name. Believe it or not but it also authenticates a company and build trust. It is as if it was saying: I’m here, I’m comfortable where I am, I’m proud to be a part of this company. So how about spending some money on company’s T-shirt, shirt or apron with a logo? The idea is pretty interesting and not so pricy. Anyway making a long story short, the less, the better. And this rule should be applied in building an image of our company day by day. Let our customers glow and stand out. After all we’re for them.
What other factors influence a neat look?
Let’s focus on hair. Messy hairstyle is strictly forbidden unless it is on purpose. Careless make-up or badly-done manicure will never impress anybody. The proverb that the shoemaker’s children are ill-shod is not an excuse. The same concerns stains. It is almost impossible to avoid them when we work with hair dyes, henna, coloured gels. However please make all the effort and hardly ever or even never let your customers see them.
What else can have a repulsive effect? And what can attract customers?
Each of us somehow under the skin feels where the borders of good behaviour are. Some people feel offended by too laid-back attitude or way of talking. It is wise to avoid directing each other by nicknames or other expressions different than our names or, more officially, titles. Nicknames are reserved for informal occasions. Instead of using “yea”, “shizzle”, it is recommended to say “of course”, “absolutely”. Don’t scream at each other. That’s extremely rude. In nervous situation, it’s better to grit your teeth and later, out of ears of customers, explain the problem. I guess I don’t have to explain that dirty words are forbidden. That’s obvious, isn’t it?
And finally it is time to say a bit about mobile phones. A lot of words have been said and written about it…
Long conversations in the presence of customers are irritating for them. Each conversation can be finished quickly and friendly to everybody.
What else don’t customers like? In general, what irritates you is irritating for others. Usually it’s enough to make a little effort to win and maintain a customer.
Beauty salons is a service. So do you services in elegant and classy manner. This is your job.
Źródło: pismo „Paznokcie” nr 29.